Amaro
A unique expression of land, time, sustainable ingenuity, and culinary invention
Our values drive every decision
FUTURE CONSCIOUS
Our name is T’MARO. We are a woman-owned business with a vision of the world we’d like to live in, and we’ve set out to create it with our innovations.
The beginning
OUR STORY
It’s a late summer evening.
You’re out for a stroll as the night settles in. The air still holds the warmth of the day. The palms stripe the bruised sky. Something falls from the fronds above. You see the shadow of it drop, but there’s silence. The impact is imperceptible. In the sunset of today, we can only guess at what’s up there, ahead. We know our world is warming. We know the way we live will change. We look for solutions inside our temples of innovation, our laboratories of industry. But we don’t stop to pause — to truly see what’s out there.
Our planet has persisted through the tides and tempests of every era. Resilient. Ever-rotating. Life, persevering. We can learn from what survives. The palms that stand like sentinels through the storms. They’re a shelter. A symbol. A bearer of abundance.
That’s where the dates come in.
Falling from the palms, dates are the fruit of the future. An exalted treat, wrinkled with mythology and the wisdom of the tree from which it grows. A tree that lives up to its name, the Phoenix dactylifera, rising through the fires and the heat to bear fruits that hold the ‘water of life,’ the sweetness of tomorrow. The dates inspire us. To innovate — not just out of scarcity, but out of optimism. To make products that are delicious, sustainable, restorative, and carefully crafted with our mission in mind. To create a brand for today’s enjoyment and tomorrow’s world. Like the palms, we’re always striving to live up to our name. Introducing, T’MARO.
OF OUR WORLD
We might be called T’MARO, but we are born from the world we live in today. These two ideas are inherently connected. T’MARO is inspired by what we have and hold closest in our natural world.
ELEVATED IN TASTE
We are designed for discerning tastes. By tastemakers, for tastemakers. The care we take in choosing our dates and the complexity of every batch — everything we do is meant to be deliciously beautiful. Like life.
Our name
T’MARO
Coined and suggestive, our name “T’MARO” telegraphs the idea of a spirit for tomorrow. Tomorrow is undefined. A cliffhanger. Full of excitement and endless potential. Not the past. Not the far-off future. T’MARO is somehow timeless. The use of the ‘T’ makes our name feel like it was written in a new language: our ‘Lingua Futura’. We borrow from every culture to create something uniquely our own, an aspirational lifestyle brand with a vision. We are crafting conscious, delicious products that celebrate the power of the date and the possibility of a better world.
